Shopify Conversion Rate Optimization Tips

You must pay attention to the conversion rates of your Shopify stores if you want to have an online presence which is a success. It certainly means that your Shopify Conversion Rate Optimization ( CRA) strategy has got to a revamp. If you are still not doing this, then you are definitely losing out on business by every second day. The small impact of even a slight spike in your Shopify shop conversion rate can create a world of difference.

The first thing that you should look into is whether the information provided in the product page of your website is correct or not. The information provided should be authentic so that you can have a correct idea about the performance of your products. One way to know this is to look at the sales conversion rates which you get from your Shopify stores. In case of a product, if you get a hundred percent on sales, then that is an indication of your products being successful. This is the best sign for you to seriously revamping your Shopify stores and give it a new direction.

There are certain things like the exit intent of the visitors, page rank and even keywords used by the visitors can affect your CRA. If you are able to realize the importance of these factors, then you can easily make changes in your strategy. Things like avoiding micro conversions where the visitors don't leave the pages after five seconds or so is very important. You should also try and focus more on getting high number of micro conversions rather than opting for low number of conversions as that would be fruitless.

The most important thing to consider when it comes to your strategy is the customer behavior. By knowing the customer behavior you will know what works and what doesn't. There are certain factors like the design, layout and appearance of your online store which are able to influence the conversion rates. All these things have to be kept in mind while doing Shopify conversion rate optimization. Some other factors like the navigation speed and error messages can also be looked into as they have a great impact on the overall performance. All these factors are capable of influencing the performance and thus you should look into them thoroughly.

The other thing which can also be done for optimization is to run a few Google analytical tests. Doing this will help you get a clear idea about which elements on your web site are able to provide you better conversions. You may want to change the colors and logos which you may want to incorporate in the store. You may want to test some additional features which are helpful in increasing traffic and thus helping you gain more money. These things are all done by the experienced and professional website developers who work on Shopify. They are aware of which strategies and tactics are good for your business and thus you should leave this to them for best results.

For Shopify conversion rate optimization, you can also consider some additional methods like shopping cart testing and demographic testing. This can all be done by the professional experts of Shopify itself. All of these things can be done by your own employees but you may want to consider outsourcing them for their expertise. If you do that you will surely be able to get the best possible results and you will be able to optimize your web store with the help of these specialists. You may want to ask your employees to help out in the conversion rates optimization and if you don't have the enough manpower to take up these tasks you may want to consider hiring professionals who will be able to take up these tasks for you.