Building an Effective Shopify Conversion Rate Optimization Plan

In today's competitive business environment, optimizing your online business is vital to its success, but most small-scale entrepreneurs are unaware of the most basic and critical factors affecting their success on the web. Optimizing your website with an integrated CRM solution is a sure way of ensuring your online success and ultimately achieving financial freedom. CRM solutions from Shopify are the easiest and most cost effective way to integrate all aspects of your online business into one single platform. However, even the most seasoned online entrepreneurs still often overlook this critical piece of functionality and its overall benefits for their business. So what are Shopify CRM functions and what should you expect when using them?

A solid Shopify Conversion Rate Optimization strategy means more time and resources being utilized in the correct direction for researching new growth avenues and minimizing potential customer dissatisfaction. Simply put, optimizing a Shopify store with an integrated CRM solution will flesh out a Shopify shop CRO project by first knowing your current business usability and giving a series of highly effective customer behavior analytics and tips which drives the envelope further to improve your strategies and tactics moving forward. This comprehensive optimization strategy also gives you the ability to understand the most in-depth data and information available around your industry, enabling you to proactively work towards improving performance and making informed decisions about the next strategic initiative. Additionally, the increased focus and attention brought by optimization will ultimately strengthen your company's brand and create long-term trust and loyalty from your existing customers.

Another important factor which should be included in any comprehensive optimization plan is split testing. A test experiment is exactly as it sounds: one person performs a certain action in one market condition, while another performs it in a different market condition. In the past, companies would perform split tests internally, but today, there are many companies who provide test implementation services for Shopify developers to use on their website and test all their Shopify features against each other. Having a separate department dedicated to analyzing these test results and deciding the most effective implementation strategy can dramatically increase your potential conversion rates. However, it is essential that you include this tactic when planning your overall optimization strategy.

Optimizing your Shopify store with ecommerce tools will definitely drive up conversion rates. But even with the best SEO efforts, if you don't have a way to test out your SEO efforts before implementing them, then you're just tossing money away. Therefore, before launching your Shopify Store, make sure you set up a separate department specifically for optimizing your site. Have several members in this department who are proficient in performing SEO tasks and familiar with the various techniques available to optimize your website. You may want to hire professionals or experts who are well-versed in implementing SEO-rich techniques, or even incorporating social media marketing into your overall SEO strategy.

Once you have set up your department to perform Shopify Conversion Rate Optimization, start testing various techniques using web-based testing tools. You can easily test various elements such as product reviews, checkout optimization, blog commenting, blog linking, press releases, and product catalog listing optimization, all of which can greatly affect the conversion rates of your Shopify stores. These tools will help you identify areas where you need to make adjustments in order to increase your conversions. This will also allow you to test different techniques in different market segments.

After you have set up a specialized department for shopping cart functionality and ecommerce tools, the next step for your Shopify Conversion Rate Optimization plan should be testing your webpages. Optimize your pages by testing different elements such as product reviews, background color, layout, logo design, image placement, search box placement, product images, product descriptions, shopping cart options, background color, and more. You can test each of these factors over a period of time in various market segments to determine what works and what doesn't. Once you've optimized your webpages for specific factors, your next step is to link all of your web pages to your Shopify stores so that you can maximize the amount of sales generated by each individual page.