Shopify Conversion Rate Optimization Guide
Shopify is considered one of the best e-commerce platforms available on the Internet. It's been said to be so effective that even established online retailers and brands have jumped on board. It offers a streamlined and convenient shopping and selling experience. But how does one convert traffic into sales? Data reveals that only 1.5% of all visits result in a completed transaction. That means you're placed at the eighth percentile of all online businesses.
So where are you placed, when compared to the national average? According to data, most online store owners use Facebook, Twitter, Google+ and other social media instead of signing up for Shopify. This is because these are the easiest ways to connect with customers and let them know what you're offering them. In the case of Shopify, the lack of an official social media presence could be considered as a deficiency, especially for those who have used the platform to manage and market their businesses.
The absence of a social presence means that your audience is not aware of what you have to offer or what you're trying to say. Worse, your potential customers may have concerns about the security of buying from you. To combat this, many shopify store owners have resorted to creating product pages that perform better than their competitors' product pages. Surprisingly enough, a page's ability to perform better than the rest of the product pages is directly related to its ranking position.
If you want to improve your ecommerce performance and convert more traffic into sales, it would be best if you hire a Shopify conversion rate optimization expert, preferably one who specializes in optimizing landing pages. An experienced SEO can help you improve your website's performance and help you build a brand that people recognize and appreciate. Since most online shoppers make purchases from search engines, optimization of the site would help boost your search engine rankings and increase your chances of drawing traffic.
Optimizing your website will also help you gain more exposure. As an ecommerce company, you should strive to gain an edge over other players in the market by developing your own unique brand identity. To do this, you should hire a Shopify conversion rate optimization expert to develop your brand identity through strategic thinking and creative branding. Optimizing your website also involves using customer loyalty programs to increase customer loyalty. Smile rewards, loyalty points and discount coupons are examples of customer loyalty apps.
Each time a customer makes a purchase from your app, he/she is rewarded with a discount or a smile reward. With high brand identification and high customer loyalty, the app's performance would significantly improve. Although there are quite a few ways to improve your ecommerce performance and gain higher rankings in the search engines, these are some of the best tools that you can use to drive more traffic to your website and ultimately gain a strong foothold in the online market.
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